It’s just the Be-Gin-ing for fabulous Liverpool Duo!
It’s been a busy summer for sisters-turned-business-partners Gaynor Purcell and Lisa Copp following the launch of their Fabulous Pink Gin in July, but with reports of flavoured gin sales soaring by 78.3%, the pair say they’re just getting started.
Gaynor and Lisa first went into business together in 2012 when they acquired the struggling marquee company which they’d hired for Gaynor’s 30th birthday party. Seeing it’s potential, the family invested in Aries Leisure by diversifying the business with new products and an events offering that opened it up to the corporate and bridal markets. This has led to continued growth with 2020 set to be their busiest year to date.
Co-director Gaynor said: “We faced a number of challenges over the years particularly considering the seasonal nature of marquee hire and outdoor events, but it’s helped to open our eyes to new opportunities. We’re always open to creative ideas to develop the business and reach out into new markets.”
It was an opportunity to run a drinks event in 2016 which saw them launch the Absolutely Fabulous Gin Festival, a sell-out regional event which attracts over 3,000 people per year, and following four years of extensive market research, Gaynor and Lisa identified a growing trend in the ever-expanding gin market.
Lisa said: “We could see that flavoured gins were on the rise and we knew that was where we wanted to begin our distilling venture. We worked closely with a London distiller to create out small batch pink gin using all-natural ingredients, avoiding artificial flavourings and keeping it low in sugars and calories.
“Our Fabulous Pink Gin has sweet strawberry notes while maintaining the satisfying dryness of a classic gin. There’s so much potential with flavoured gins and we’re already exploring what we can do next to build on this growing market.”
Fabulous Pink Gin has already proved a favourite at fellow local business Suites Hotel & Spa which has launched a ‘Pink G and Tea’ offer featuring Lisa and Gaynor’s product. The pair have created a range of Absolutely Fabulous merchandise and are also working in partnership with Union Bank Apartments to offer Fabulous Pink Gin party packages to guests staying as part of Hen and Stag weekends.
Gaynor said: “We already provide bespoke gin bars at weddings and in 2018 we launched our at-home party packages which include a perfect-serve masterclass and all the vibrant atmosphere of our Absolutely Fabulous Gin Festivals. They’ve proved very popular with Hen parties, and one Stag party so far, so we’re delighted to be partnering with Union Bank Apartments to introduce their guests to Fabulous Pink Gin.”
For more information, visit fabulousgincompany.co.uk
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